SELL THROUGH RATE EVALUATION FRAMEWORK FOR PRICING INVENTORY PROFILES IN ADVERTISING SYSTEMS
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United States of America Patent
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Issued Date -
Feb 27, 2014
app pub date -
Aug 21, 2012
filing date -
Aug 21, 2012
priority date (Note) -
Abandoned
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Abstract
A method for evaluating sell through rate in on-line guaranteed display advertising systems includes steps or acts of: receiving a set of eligible advertisement samples for a selected profile for a contract at different time durations; receiving an allocation plan representative of an allocation of future impressions of currently booked contracts; receiving eligible and available impressions for the selected profile at the specific time duration, using the set of eligible samples and the allocation plan; computing a historical sell through rate of the selected profile for the specific time duration as one minus a quotient of available impressions divided by eligible impressions; and computing a target sell through rate for a future time duration by applying the historical sell through rate to the future time duration.
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