FRAMEWORK FOR PRODUCT PROMOTION AND ADVERTISING USING SOCIAL NETWORKING SERVICES

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United States of America Patent

APP PUB NO 20140019264A1
SERIAL NO

13888268

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method includes acquiring an image from a user; analyzing the image to determine whether it includes information associated with a brand reference; producing an augmented image based on the image; and posting the augmented image to a social networking service (SNS) associated with the user. The augmented image may include a graphical overlay, a frame, a comment, and a hyperlinked textual comment, cropping of the image, blurring a portion of the image, applying a spotlighting effect to a portion of the image. The method may determine a measure of influence of a user on a brand based on a number of interactions by other users with the augmented image; and a number of images posted by the user that are associated with the brand.

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Patent Owner(s)

Patent OwnerAddress
DITTO LABS INC1 BROADWAY FLOOR 14 CAMBRIDGE MA 02142

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Rose, David Loring Brookline, US 10 1658
Wachman, Joshua Seth Newton, US 11 1658

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