SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR OPTIMIZING TRANSACTIONS IN A HOUSEHOLD ADDRESSABLE MEDIA NETWORK
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United States of America Patent
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Issued Date -
Jan 2, 2014
app pub date -
Jun 19, 2013
filing date -
Jun 19, 2012
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Abstract
Systems, methods and computer-readable storage media for optimizing transactions in a household addressable media network are described. Transaction information associated with past transactions involving the sale of inventory for the media network, such as the sale of an audience and/or segments of the audience. Potential transaction information may be configured to indicate projected conditions for a future sale media network inventory for certain media content of a potential purchaser, such as a media content provider. An example media content provider is an advertiser seeking to purchase an audience or segments thereof for broadcast of an advertisement. A model for selling the inventory may be configured based on the past information. A simulated selling of the inventory and/or segments thereof may be performed to generate potential sales information that may be used to optimize future inventory sales. An illustrative simulation model may include an agent-based computational economics (ACE) model.
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