METHODS AND SYSTEMS FOR USER-INDUCED CONTENT INSERTION

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United States of America Patent

APP PUB NO 20130347033A1
SERIAL NO

13530775

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Importance

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Abstract

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Methods and systems for presenting an advertisement are provided. A first user input selecting a past media event is received. An advertisement transmitted during the selected past media event is identified. A second user input specifying a circumstance under which the identified advertisement should be presented is received. When the circumstance specified by the second user input is met, a display of the identified advertisement is generated. Using the provided methods and systems, a user can select commercials that interest the user to replace default commercials transmitted during a program. A user can also replace default commercials with a display of the user's personal calendar, task list, or list of reminders.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
UNITED VIDEO PROPERTIES INCTULSA OK

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Grab, Eric W San Diego, US 16 1174
Thomas, William L Evergreen, US 323 25139

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