Systems and Methods for Selection and Personalization of Content Items
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United States of America Patent
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N/A
Issued Date -
Dec 5, 2013
app pub date -
Jun 1, 2012
filing date -
Jun 1, 2012
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system, computer-readable storage medium storing at least one program, and a computer-implemented method for selecting and personalizing content items, including but not limited to advertisements, are disclosed. A content item is selected from a plurality of content items. The selection is based at least in part on first information relating to a user's interactions with the electronic device. Each content item is associated with code that, when executed, personalizes the content item for the user based at least in part on second information relating to the user's interactions with the electronic device. The code associated with the selected content item is executed to personalize the selected content item. The content item is presented to the user.
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