METHODS AND APPARATUS TO MANAGE MARKETING FORECASTING ACTIVITY

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20130282435A1
SERIAL NO

13451757

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatus are disclosed to manage marketing forecasting activity. An example method includes eliminating a first portion of a plurality of driver forecasts that fail to meet a historical threshold, calculating a Euclidian distance value between each driver forecast in a second portion of the plurality of driver forecasts, identifying a separation zone between each adjacent driver forecast in the second portion, and selecting a representative driver forecast from each cluster created by the separation zone.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Menke, Larry Chicago, US 3 1
Quinn, Martin Sugar Grove, US 27 884

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