System and method for analyzing the effectiveness of content advertisements
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United States of America Patent
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Feb 23, 2021
Grant Date -
Oct 17, 2013
app pub date -
Apr 11, 2013
filing date -
Apr 11, 2012
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method to analyze the effectiveness of advertisements of presented content. The advertisements include advertisements for which the behavior desired by the advertiser is to drive a viewer to perform a certain action, such as to watch particular television program content. The system determines if an advertisement is effective by correlating exposure to presented advertisements with the subsequent presentation of content that was promoted in the advertisements. To perform the analysis, the system collects tune data from set top boxes, digital video recorders (DVRs), or other component capable of storing tune data related to the content presented on an associated display component.
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