System Apparatus Circuit Method and Associated Computer Executable Code for Assessing the Relevance and Impact of Secondary Content
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United States of America Patent
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app pub date -
Apr 28, 2013
filing date -
Aug 18, 2010
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Abandoned
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Abstract
Disclosed are systems, apparatuses, circuits, methods and computer executable code sets for assessing the relevance and impact of a secondary content, such as an advertisement, presented within primary content. A first assessment module is used for assessing a taste profile based relevance and/or impact of the primary content, and/or the secondary content, on the target viewer. A second assessment module is used for assessing a correlation level between the primary content and/or segments thereof, and the secondary content and/or segments thereof.
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