System and Method for Peer-to-Peer Distribution of Media Exposure Data
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United States of America Patent
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app pub date -
Dec 27, 2012
filing date -
Dec 21, 2009
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Abandoned
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Abstract
Systems and methods for operating an anonymous peer-to-peer (“P2P”) privacy panel for audience measurement is disclosed. A plurality of processing devices are configured to record and process research data pursuant to a research operation. Each of the users associated with each processing devices provide user data to a central site, where the user data includes demographic information, previous media exposure data, and other data. In accordance with user data, a customized P2P network is created where media exposure data including audio codes, signatures and data objects is obfuscated and communicate among portable devices in the network. By utilizing a P2P network, together with obfuscation techniques, panelist privacy is greatly increased.
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