METHOD AND SYSTEM FOR STATISTICAL ANALYSIS OF CUSTOMER MOVEMENT AND INTEGRATION WITH OTHER DATA
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United States of America Patent
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Issued Date -
Aug 29, 2013
app pub date -
Jan 25, 2013
filing date -
Feb 29, 2012
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Abstract
Movement patterns for customers in a retail environment are quantified using a set of movement traces. The quantifications are correlated with other retail metrics to determine which patterns are conducive to positive results for the retailer. In an implementation, first and second distributions are generated using the movement traces. One of the first or second distributions is compared to another of the first or second distributions. A value is calculated indicating a degree of difference between the distributions. In another implementation, a set of node sequences representing paths of customers in the retail environment are obtained. The node sequences are associated with consumer behavior patterns. A target customer is tracked and a target node sequence representing a current path of the target customer is generated. The target node sequence is compared with the set of node sequences to make a prediction about the target customer.
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