Importance

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Abstract

A local area advertising server limits distribution of advertisements to computing devices, preferably mobile computing devices, that are carried by people likely to be in close physical proximity to a store or location to which the advertisements pertain and likely to be currently engaged in activities relevant to the advertisements. Advertisements from a specific store can be delivered immediately through the Internet to people physically inside the store. Computing devices coupled to a local area network located in or near a store or other location are presumed to be physically in or very near the store or location. By associating advertisements with local area networks to which they pertain, only advertisements associated with the local area network to which the computing device is connected are sent to the computing device.

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First Claim