METHOD AND SYSTEM FOR CREATING DATA-DRIVEN MULTIMEDIA ADVERTISEMENTS FOR DYNAMICALLY TARGETED AUDIENCE
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United States of America Patent
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Issued Date -
Aug 8, 2013
app pub date -
Feb 4, 2013
filing date -
Feb 2, 2012
priority date (Note) -
Abandoned
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Abstract
Method, system, and programs for creating data-driven multimedia advertisements for dynamically targeted audience. In one example, data feed from one or more sources is first received. Each source is associated with at least one product. The data feed from each source is analyzed to identify information related to any of the at least one product associated therewith. With respect to each product, a set of one or more campaign assembly packages (APs) are generated, each of which is directed to a target group, based on information characterizing the target group. With respect to each campaign AP, a pattern to be used for presenting the campaign AP to a target group is generated. The one or more campaign APs for each product and their corresponding patterns are stored in a storage for future use.
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