Advertising Medium Determination Device and Method Therefor

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United States of America Patent

SERIAL NO

13834635

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Abstract

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It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination part 205 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.

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Patent Owner(s)

Patent OwnerAddress
DENTSU INCTOKYO 105-7001

International Classification(s)

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  • 2013 Application Filing Year
  • G06Q Class
  • 9604 Applications Filed
  • 6937 Patents Issued To-Date
  • 72.24 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances20132014201520162017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
HARUTA, Hideaki Osaka, JP 7 54
HASEGAWA, Jun Osaka, JP 251 5059
KAMOSHITA, Yutaka Osaka, JP 5 22
MANABE, Keita Osaka, JP 4 16
MORITA, Yoshifumi Osaka, JP 35 401
NISHIDA, Satoshi Osaka, JP 164 1080
SUGIHARA, Mieko Osaka, JP 4 16
YAMAKAWA, Shigetaka Osaka, JP 4 16

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  • 1 Citation Count
  • G06Q Class
  • 0 % this patent is cited more than
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Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges161 - 7000.050.10.150.20.250.30.350.40.450.50.550.60.650.70.750.80.850.90.9511.05

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