NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM
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Dec 28, 2012
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May 16, 2007
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Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a subject exposed to one or more of an advertisement or entertainment, the first frequency band and the second frequency band being different. The example method also includes combining the first and second neuro-response data and data representative of a first attribute of the first advertisement or entertainment to generate selection information. In addition, the example method includes selecting a second advertisement or entertainment for presentation to the subject based on the selection information and data representative of a second attribute of the second advertisement or entertainment.
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