Frequency capping of addressable content
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United States of America Patent
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Dec 22, 2020
Grant Date -
Jul 11, 2013
app pub date -
Jan 10, 2013
filing date -
Jan 10, 2012
priority date (Note) -
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Abstract
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
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