SYSTEMS AND METHODS FOR IMPROVED CALCULATION OF COEFFICIENT FOR PRICE SENSITIVITY
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United States of America Patent
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app pub date -
Mar 1, 2013
filing date -
Jan 19, 2011
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Abstract
Various embodiments of the present invention provide systems, methods, and computer program products for calculating a sufficiently accurate coefficient for price sensitivity to use in a target pricing system. In general, various embodiments of the invention involve providing an expanded data set by adding shadow data to a historical bid data set that allows a logistic regression approach to mathematically calculate the coefficient for price sensitivity with greater accuracy.
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