METHOD AND SYSTEM TO IMPLICITLY LINK SECOND SCREEN ADVERTISEMENT CAMPAIGNS AND COMMERCE EVENTS TO MAIN SCREEN VIDEO AND AUDIO PROGRAM CONTENT
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United States of America Patent
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N/A
Issued Date -
Jul 4, 2013
app pub date -
Mar 1, 2012
filing date -
Dec 29, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system for executing, on a secondary screen device, interactive events linked to predetermined program content played on a main screen device. The secondary screen device has channel tuning capability for selecting channels to be played on the main screen device. The system includes an application service platform adapted to communicate with the secondary screen device for monitoring the channels selected to be displayed on the main screen device. The application service platform determines when the predetermined program content is played on the main screen device. The application service platform is adapted to send to the secondary screen device one or more of the interactive events linked to the predetermined program content.
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