System and Method for Mobile Advertising Configuration
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United States of America Patent
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Issued Date -
Jul 4, 2013
app pub date -
Jan 4, 2012
filing date -
Jan 4, 2012
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Abandoned
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Abstract
A system and method for mobile advertising configuration. A mobile advertising platform provides a service to advertisers in generating and managing an advertising campaign. The mobile advertising platform receives an advertiser's input regarding the duration, geographies, targeted demographics, expected performance such as number of impressions, and pricing requirements of an advertising campaign. The mobile advertising platform selects mobile advertisement carriers controlled by one or more fleet operators for inclusion in said advertising campaign based on profiles for the mobile advertisement carriers. The mobile advertising platform provides proof-of-performance metrics and operational metrics to the advertisers to enable management and optimization of the advertising campaign in real-time. The mobile advertising platform provides dynamic pricing to the advertisers for their advertising campaign in real-time.
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