TACTILE AND GESTATIONAL IDENTIFICATION AND LINKING TO MEDIA CONSUMPTION

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United States of America Patent

APP PUB NO 20130135218A1
SERIAL NO

13307599

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods are disclosed for identifying users of touch screens according to a touch/gesture profile. The profile includes stored electrical characteristics of contact with the touch screen. The profile is correlated with applications opened and/or accessed, along with any associated metadata, as well as media exposure data derived from audio received at the device. The correlated information may be used to confirm identification of one or more individuals using a device for audience measurement purposes.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Crystal, Jack Owings Mills, US 26 638
Jain, Anand Ellicott City, US 47 1410
Kuznetsov, Vladimir Ellicott City, US 89 920
Lynch, Wendell East Lansing, US 48 1633
Neuhauser, Alan Silver Spring, US 53 1455
Stavropoulos, John Edison, US 64 1485

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