SYSTEM AND METHOD FOR SECURE MARKETING OF CUSTOMER DATA IN A LOYALTY PROGRAM
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United States of America Patent
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app pub date -
Dec 6, 2011
filing date -
Nov 7, 2011
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Abstract
Anonymous marketing is provided to participating customers in a loyalty campaign. Customer data is obtained from a customer via a mobile communication device of the customer and stored on a customer database. The customer data includes personal identification data which inherently reveals the identities or contact destinations of the participating customers. Without sharing personal identification data with a business interested in marketing to participating customers, marketing content and designated marketing criteria are obtained from the business entity. Target customers are then selected based on the designated marketing criteria. The marketing content is then be provided to the target customers on behalf of the business without ever having shared personal identification data with the business.
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