SYSTEM AND METHOD FOR CONTROLLING ADVERTISEMENT BASED ON USER BENEFIT
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United States of America Patent
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Issued Date -
May 2, 2013
app pub date -
Apr 23, 2012
filing date -
Apr 22, 2011
priority date (Note) -
Abandoned
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Abstract
A system to control an advertisement rank includes a storage device, an advertisement identifying unit stored on the storage device and configured to identify advertisements, the identified advertisements corresponding to a keyword, an affiliate advertisement identifying unit configured to identify an affiliate advertisement among the identified advertisements, the affiliate advertisement being associated with a user benefit, and a rank index calculating unit comprising a processor configured to calculate a rank index of the affiliate advertisement based on a value of the user benefit. A method for controlling an advertisement rank includes determining multiple advertisements corresponding to a keyword, identifying an affiliate advertisement among the identified advertisements, the affiliate advertisement being associated with a user benefit, and calculating, by the processor, a rank index of the affiliate advertisement based on a value of the user benefit.
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