TRADEMARK MAP CONSTRUCTION METHOD
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United States of America Patent
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app pub date -
Dec 5, 2012
filing date -
Feb 18, 2011
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Abandoned
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Abstract
A trademark map construction method is revealed. Firstly, select a range of trademarks intended to be analyzed and retrieve data of trademark samples required. Then integrate the above data to form a questionnaire having trademark logos and related serial number. Next give respondents the questionnaire to divide the trademark samples into groups with similarity according to their subjective judgment and produce a corresponding matrix table. Input the data of the matrix table into statistical software of a microprocessor and execute Multi-Dimensional Scale (MDS) processing by the statistical software so as to get relative distance between the trademark samples. Thus the distribution of the trademark samples in the trademark map is obtained. Thereby enterprises are provided with a trademark design reference and product recognition, positioning are also achieved.
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