METHOD AND SYSTEM FOR ENROLLING A CUSTOMER IN A LOYALTY CAMPAIGN BASED ON A MOBILE DEVICE IDENTIFIER
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United States of America Patent
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app pub date -
Oct 17, 2012
filing date -
Dec 23, 2010
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Abstract
A loyalty gateway (130) obtains, from a point of sale device (120), a mobile device identifier corresponding to a mobile device (110) of the customer and transaction information including a transaction account identifier corresponding to a transaction instrument (115) of the customer. The loyalty gateway (130) searches a database (135) for the mobile device identifier, stores the mobile device identifier in the database (135) upon determining that the mobile device identifier is not previously stored in the database (135) and stores the transaction account identifier in the database (135) in association with the mobile device identifier. Subsequently, upon obtaining the transaction account identifier or the mobile device identifier, the loyalty gateway (130) provides to the customer a loyalty benefit such as a free item, a discount on a purchase, or loyalty points applicable to a purchase.
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