METHOD AND SYSTEM FOR ENROLLING A CUSTOMER IN A LOYALTY CAMPAIGN BASED ON A TRANSACTION INSTRUMENT
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United States of America Patent
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app pub date -
Oct 17, 2012
filing date -
Dec 23, 2010
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Abstract
A loyalty gateway (130) enrolls a customer into a loyalty campaign during a purchase transaction at a point of sale. The loyalty gateway obtains from a point of sale device (120) transaction information including a transaction account identifier corresponding to a transaction instrument (115) of the customer. The loyalty gateway (130) searches a database (135) for the transaction account identifier and obtains, upon determining the transaction instrument identifier is not located therein, a mobile device identifier corresponding to a mobile device (110) of the customer. The loyalty gateway (130) stores the transaction account identifier in the database (135) in association with the mobile device identifier. In a subsequent transaction, upon obtaining the transaction account identifier or the mobile device identifier, the loyalty gateway (130) provides to the customer a loyalty benefit such as a free item, a discount on a purchase, or loyalty points applicable to a purchase.
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