BUILDING CUSTOMER LOYALTY IN A MOBILE ENVIRONMENT
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United States of America Patent
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Issued Date -
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app pub date -
Jul 16, 2012
filing date -
Nov 10, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A customer loyalty and gifting service may reward customers who show or are expected to show frequent patronage to a provider of a good or service. A vendor of a good or service may create and provide an offer to one or more existing customers who may choose to purchase, redeem, and/or recommend the offer to other users in the network. The customer may also gift the purchased offer. A reward, such as loyalty points or stars, may then be awarded to the customer to encourage the customer for continued support and patronage. A reward may be redeemed for one or more prizes including gift cards, discounts, or other promotions and deals.
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