CROSS-PLATFORM AUDIENCE MEASUREMENT WITH PRIVACY PROTECTION
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United States of America Patent
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Issued Date -
Feb 7, 2013
app pub date -
Aug 1, 2011
filing date -
Aug 1, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Systems and methods for performing market research studies using techniques for maximizing privacy for persons. Exposure data relating to television, radio, outdoor advertising, digital signage, newspapers and magazines, retail store visits, interne usage and panelists' beliefs and opinions relating to consumer products and services are received along with facial image data that is secured to allow only partial reproduction of the image data and/or otherwise minimize further identification of the person beyond a market study identity. Further privacy features are employed to allow for blind participation in a given market study.
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