CROSS-PLATFORM AUDIENCE MEASUREMENT WITH PRIVACY PROTECTION

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United States of America Patent

APP PUB NO 20130035979A1
SERIAL NO

13195399

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods for performing market research studies using techniques for maximizing privacy for persons. Exposure data relating to television, radio, outdoor advertising, digital signage, newspapers and magazines, retail store visits, interne usage and panelists' beliefs and opinions relating to consumer products and services are received along with facial image data that is secured to allow only partial reproduction of the image data and/or otherwise minimize further identification of the person beyond a market study identity. Further privacy features are employed to allow for blind participation in a given market study.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC675 6TH AVE NEW YORK NY 10010

International Classification(s)

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  • 2011 Application Filing Year
  • G06Q Class
  • 6313 Applications Filed
  • 4775 Patents Issued To-Date
  • 75.64 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances2011201220132014201520162017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Tenbrock, Michael Columbia, US 22 1952

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Patent Citation Ranking

  • 71 Citation Count
  • G06Q Class
  • 0 % this patent is cited more than
  • 12 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges161 - 7000.050.10.150.20.250.30.350.40.450.50.550.60.650.70.750.80.850.90.9511.05

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