METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY IN WIRELESS NETWORKS

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United States of America Patent

SERIAL NO

13589740

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The invention provides for advertising content selection, presentation, and statistics reporting at a wireless user terminal. The invention includes a method for selecting a subset of advertising content for presentation at the wireless user terminal. The invention includes a method for presenting advertising content at a wireless user terminal in response to one or more conditions detected at the wireless user terminal. The invention includes a method for collecting advertising content presentation statistics and providing the advertising content presentation statistics to at least one network system. In one embodiment, the invention may include one or more of the advertising content selection, presentation, and statistics reporting functions.

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Patent Owner(s)

Patent OwnerAddress
SOUND VIEW INNOVATIONS LLC101 HUDSON STREET SUITE 2100 JERSEY CITY NJ 07302

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Guo, Katherine H Scotch Plains, US 50 1690
Netravall, Arun N Westfield, US 1 1
Sabnani, Krishan K Westfield, US 35 2006

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