Method and system for selecting and delivering media content via the internet
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United States of America Patent
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Feb 23, 2021
Grant Date -
Dec 6, 2012
app pub date -
Aug 13, 2012
filing date -
May 15, 2008
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Abstract
A system and method for selecting portions of content, and media content sets to be delivered over a packet based network is provided. The selected portions of content (such as a web page) may be keywords such as a word or a group of words. The media content sets may include one or more of video content (that may include an audio portion), audio content, graphics, images, or other multimedia or single media content. The media content set may include advertising, informational, business, educational, governmental, institutional, customized (e.g., personalized) content and/or other content. According to an example embodiment, the present invention provides a heuristic model employing a piece-wise linear optimization function to select keywords and the media content sets for delivery by a media delivery provider.
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