SYSTEMS AND METHODS FOR SOCIAL NETWORK AND LOCATION BASED ADVOCACY WITH NEUROLOGICAL FEEDBACK

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United States of America Patent

APP PUB NO 20120284112A1
SERIAL NO

13288571

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8303
Knight, Robert T Berkeley, US 129 8721
Pradeep, Anantha Berkeley, US 148 8526

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