SYSTEMS AND METHODS FOR ANALYZING THE EFFECTIVENESS OF A PROMOTION
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United States of America Patent
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app pub date -
Jun 11, 2012
filing date -
Apr 12, 2010
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Abandoned
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Abstract
The invention provides systems and methods for collecting point-of-sale (POS) data, and then using this data to determine the effectiveness of a given promotion. The transaction data includes a merchant identifier for each of the merchants and a transaction amount for each transaction involving the merchants. One of the merchants is a promotion merchant that is offering a promotion involving transactions made with the merchant. A portion of the transaction data is aggregated into control merchant aggregated data involving control merchants, where the control merchant aggregated data comprises transaction data obtained other than from the promotion merchant. A characteristic of the purchases is calculated, both for transactions involving the promotion merchant and for the control merchants.
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