Cross Marketing Tool Using a Customer Profile
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United States of America Patent
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app pub date -
Dec 22, 2011
filing date -
Mar 21, 2011
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Abandoned
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Abstract
The technology features a method and computer program product that can be used to provide a system and interface for generating a graphical representation on a mobile device such that consumers can view advertisements interspersed with other applications in a visually appealing fashion. The subject matter also includes a recommendation engine that will include specific content applications based on keywords associated with each specific content application. The recommendation engine can compare keywords associated with a content application to keywords associated with a customer profile. The recommendation can use matching keywords to associate a production list with content applications associated with the matching keywords. The production list can then be used to populate a graphical presentation on the mobile device with graphics associated with content applications on the production list.
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