Importance

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Abstract

A method of conducting retailing promotions uses a computerized retailing promotion system communicating with client devices operated by a plurality of consumers and merchants over a communications network. The method includes the steps of: (a) selling vouchers to consumers operating client devices using the computerized retailing promotion system, each voucher including a deal at one of a plurality of sequential levels that can be redeemed by a consumer at a merchant for a specified product or service, wherein a consumer is entitled to purchase a voucher having a deal at a higher level only if the consumer has purchased a voucher having a deal at an immediately lower level; and (b) for each consumer redemption of a voucher at a merchant: (i) receiving notification at the computerized retailing promotion system from the merchant when the consumer redeems the voucher; (ii) making a payment to the merchant using the computerized retailing promotion system; (iii) unlocking a deal at the next sequential level, if available, and enabling the consumer to purchase a voucher for that deal; and (iv) repeating steps (i) to (iii) until deals at all levels of a promotion have been sold to the consumer.

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First Claim