MATCHING TECHNIQUES FOR CROSS-PLATFORM MONITORING AND INFORMATION
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United States of America Patent
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Issued Date -
Jul 5, 2012
app pub date -
Dec 30, 2010
filing date -
Dec 30, 2010
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Abstract
Systems and methods are disclosed for employing matching techniques for cross-platform monitoring. A content sequence is produced for determining network content accessed at certain times by a computer registered to a particular user. Another content sequence is produced for determining media exposure at certain times for a portable user device registered to the same user. The content sequences are then processed and compared in a resolution server to validate the content sequences against each other, and to populate either or both sequences with missing data.
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