SYSTEMS AND METHODS FOR ASSESSING ADVERTISING EFFECTIVENESS USING NEUROLOGICAL DATA
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United States of America Patent
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Issued Date -
May 24, 2012
app pub date -
Nov 23, 2011
filing date -
Nov 24, 2010
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Abandoned
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Abstract
Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores.
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