RECOMMENDING AND PRESENTING ADVERTISEMENTS ON DISPLAY PAGES OVER NETWORKS OF COMMUNICATION DEVICES AND COMPUTERS
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United States of America Patent
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Issued Date -
May 17, 2012
app pub date -
Nov 17, 2010
filing date -
Nov 17, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An aspect of the present invention recommends and presents ads of interest to a user requesting display pages by maintaining a Click Through Rate (CTR) matrix containing terms extracted from prior display page request URLs and associated parameters as the row index and corresponding terms extracted from ad URLs, ad text and associated terms of ads presented in response to those display page requests as the column index with the CTR value as the elements, broadly matching current display page request to one of the CTR rows, retrieving the ad vectors and their CTR values for the matched row, computing an ad score for selected ad vectors and providing one or more ads chosen based on the ad scores along with the requested display pages.
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