Selecting Advertisements from One or More Databases for Sending to a Publisher
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United States of America Patent
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app pub date -
Nov 5, 2010
filing date -
Nov 5, 2010
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Abstract
An advertising system determines the context of a user accessing a publication media (e.g., an online web site). The advertising system retrieves candidate advertisements from one or more databases based on the user's context (e.g., a user search request). The advertising system selects particular advertisements and then sends them to the user (e.g. for display on the user's terminal or device).
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