RETAIL TIME TO EVENT SCORECARDS INCORPORATING CLICKSTREAM DATA

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United States of America Patent

APP PUB NO 20120109710A1
SERIAL NO

12913185

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The current subject matter provides the ability to infer a richer customer profile using clickstream data obtained in connection with the traversal of a website by a customer. In some cases, this clickstream data is used in connection with in-store point of sale data and inputted into a Time to Event scorecard model in order to identify transactions (e.g., offerings, campaigns, etc.) to be initiated. Related apparatus, systems, techniques and articles are also described.

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Patent Owner(s)

Patent OwnerAddress
FAIR ISAAC CORPORATION50 SOUTH 6TH STREET SUITE 1360 MINNEAPOLIS MN 55402

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agrawal, Rakhi Pantnagar, IN 4 36
Rahman, Shafi Ur Bangalore, IN 20 181
Sowani, Amit Kiran Mumbai, IN 8 86

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