NEURO-RESPONSE POST-PURCHASE ASSESSMENT
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United States of America Patent
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Issued Date -
May 3, 2012
app pub date -
Oct 27, 2010
filing date -
Oct 27, 2010
priority date (Note) -
Abandoned
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Abstract
Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc.
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