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United States of America Patent
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N/A
Issued Date -
Mar 29, 2012
app pub date -
Sep 28, 2010
filing date -
Sep 28, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
In accordance with the invention, embodiments of an ad placement device are described. The ad placement engine calculates a probability parameter that is indicative of a user's likelihood of making a purchase in response to a mobile advertisement. The probability parameter is calculated based on a variety of parameters.
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