Automatic Customized Advertisement Generation System

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20120072936A1
SERIAL NO

12886141

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

Loading Importance Indicators... loading....

Abstract

See full text

A system for generating a customized advertisement for a user is provided. Multimedia content associated with a current broadcast is received and displayed. The multimedia content may include recorded video content, video-on-demand content, television content, television programs, advertisements, commercials, music, movies, video clips, and other on-demand media content. One or more users are identified in a field of view of a capture device connected to a computing device. User-specific information related to a user is tracked. An emotional response of a user to the multimedia content viewed by the user is tracked. A targeted advertisement is provided to a user based on the multimedia content viewed by the user, the user's identification information and the user's emotional response. The targeted advertisement is automatically customized based on the user-specific information related to the user to generate a customized advertisement for the user. The targeted and customized advertisement is displayed to the user during a pre-programmed time interval, via an audiovisual device connected to the computing device.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddress
ROVI TECHNOLOGIES CORPORATION2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bar-Zeev, Avi Redmond, US 120 7498
Fuller, Andrew Redmond, US 23 1014
Perez, Kathryn Stone Kirkland, US 103 11161
Small, Sheridan Martin Seattle, US 14 2236

Cited Art Landscape

Load Citation

Patent Citation Ranking

Forward Cite Landscape

Load Citation