MANAGEMENT OF ADVERTISEMENTS INSERTED IN TEXT/MULTIMEDIA MESSAGES
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United States of America Patent
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Issued Date -
Mar 15, 2012
app pub date -
Jun 1, 2009
filing date -
Jun 1, 2009
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Message filtering systems and associated methods are disclosed for filtering advertisements that are inserted in a text/multimedia message by an originating network. The message filtering system includes a criteria database that stores filter criteria defined for a user of a mobile device. The filter criteria are defined to filter advertisements on a per message basis based on the content of the advertisement and/or the source of the advertisement. The message filtering system further includes a message processor that receives a Mobile Terminated (MT) text/multimedia message from an originating network that is destined for the mobile device. The message processor identifies an advertisement inserted in the text/multimedia message by the originating network, and identifies the filter criteria defined for the user of the mobile device as stored in the criteria database. The message processor then filters the identified advertisement in the text/multimedia message based on the filter criteria.
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