Spatially Constrained Biosensory Measurements Used to Decode Specific Physiological States and User Responses Induced by Marketing Media and Interactive Experiences
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United States of America Patent
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Issued Date -
Feb 2, 2012
app pub date -
Mar 21, 2011
filing date -
Mar 20, 2010
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Abandoned
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Abstract
Embodiments described herein include a method running on a processor for decoding user response to marketing media, the method comprising: defining calibration stimuli that produce at least one expected response; defining data features for assessing one or more states of a plurality of users using at least one of the calibration stimuli and the at least one expected response; identifying a set of data features based on a first correlation between the set of data features and the at least one expected response; and iteratively reducing the set of data features based upon an amount of variation explained by the reduced set of data features and a second correlation between the reduced set of data features and the at least one expected response.
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