Targeted impression model for broadcast network asset delivery

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10666904
APP PUB NO 20120023522A1
SERIAL NO

13188620

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Importance

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Abstract

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Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.

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Patent Owner(s)

Patent OwnerAddress
INVIDI TECHNOLOGIES CORPORATION202 CARNEGIE CENTER DRIVE SUITE 204 PRINCETON NJ 08540

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Anderson, Bruce J Chesterfield, US 44 2415
Boulet, Daniel A Sherwood Park, CA 11 1777
Wilson, Daniel C Edmonton, CA 79 3580

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