DYNAMIC AD SELECTION FOR AD DELIVERY SYSTEMS

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United States of America Patent

APP PUB NO 20120004899A1
SERIAL NO

12830332

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and systems are disclosed for a portable device that employs voice recognition and/or encoding/decoding techniques which may be employed to gather, analyze and identify the media's content class, language being spoken, topic of conversation and/or other information which may be useful in selecting targeted advertisements. The portable device uses this information to produce dynamic research data descriptive of the nearby natural languages and/or content. Once the portable device has produced dynamic research data, it communicates any dynamic research data to a centralized server system server where the dynamic research data is processed and used to select the one or more most suitable targeted advertisement. The selected targeted advertisement is then communicated to and/or inserted in the ad delivery device. Alternatively, the portable device may communicate dynamic research data directly to the ad delivery device where multiple advertisements for one or more products in various languages are stored.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Arshi, Taymoor Potomac, US 11 728

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