OPTIMIZATION OF CONSUMER OFFERINGS USING PREDICTIVE ANALYTICS
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United States of America Patent
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Issued Date -
Dec 15, 2011
app pub date -
Jun 14, 2010
filing date -
Jun 14, 2010
priority date (Note) -
Abandoned
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Abstract
Data characterizing a population of consumers that is derived from history-based predictive analytics that describe expected outcomes for each of a plurality of offerings is used by a solver to solve an optimization problem. The solver identifies a subset of the population and assigns one or more of the plurality of offerings to be presented to consumers within the subset of the population while taking into account at least one constraint. Actions to be taken with the identified subset of the population in connection with the assigned one or more offering are then assigned so that at least a portion of the assigned actions can be initiated. Related apparatus, systems, techniques and articles are also described.
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