METHOD AND APPARATUS FOR RAPID AND SCALEABLE DIRECTED ADVERTISTING SERVICE
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United States of America Patent
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Issued Date -
Dec 1, 2011
app pub date -
May 26, 2010
filing date -
May 26, 2010
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Abstract
A method and apparatus for selecting a subset of advertisements complying with an advertisement request from a set of advertisements is disclosed. Advertisements rules are specified according to a logical semantic simplifying search combinatorials yet allowing for flexible specification of advertising rules, and permitting significant precomputation of advertising rules to permit rapid identification of advertisements complying with advertisement requests. In one embodiment, advertisement rules and requests are represented as easily manipulable and computable bit arrays.
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