METHODS AND APPARATUS FOR PROVIDING ADVOCACY AS ADVERTISEMENT

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United States of America Patent

APP PUB NO 20110282749A1
SERIAL NO

13104821

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Entities seeking to promote goods, services, offers, candidates, etc., may elect to use advocates in a social networking environments instead of advertising. Social networking user profile characteristics are analyzed to identify advocates for subjects of advocacy such as brands, products, services, offers, political candidates, etc. Profile characteristics may include the advocate's own profile information as well as profile information of those in the advocate's social network. An advocate may select a subject of advocacy and generate advocacy materials or customized advocacy materials may be created and/or combined with user materials. The advocacy materials may be analyzed using neuro-response data to generate effective and targeted materials for distribution using social networking channels.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8303
Knight, Robert T Berkeley, US 129 8721
Pradeep, Anantha Berkeley, US 148 8526
Robbins, Thomas Berkeley, US 39 278

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