SYSTEM AND METHOD FOR ENGAGING AND ACQUIRING CUSTOMERS
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United States of America Patent
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Issued Date -
Nov 17, 2011
app pub date -
Dec 29, 2010
filing date -
Dec 26, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Improved systems, methods and apparatus are needed to provide gaming establishments within the casino, lottery and gaming industries a unified platform and middleware for the attraction, registration, engagement, delivery, management and measurement of new player acquisition through interactive mediums and channels. Acquisition of new players using such systems and methods and benefits from integration of external information on the new player. The systems and methods are configured to require entry of external information as part of delivery and/or redemption of incentives designed to attract and engage new and even existing players.
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