NEUROLOGICAL SENTIMENT TRACKING SYSTEM

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United States of America Patent

APP PUB NO 20110270620A1
SERIAL NO

13045457

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Distributed mechanisms are provided for implementing a neurological sentiment tracking system to collect and analyze consumer and business sentiment. Neuro-response data as well as optional survey and interview data may be collected from subjects about personal finance expectations, anticipated hiring expectations, views on prospects for the economy in the short and long term, purchase expectations, etc. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and/or facial emotion encoding can be used along with surveys and interviews to collect data from subjects in a variety of environments. Collected data may be aggregated to aid in economic forecasting and modeling. Data may be continuously collected to provide high temporal resolution. Analysis may also be performed to determine impacts of particular events on sentiment.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8303
Knight, Robert T Berkeley, US 129 8721
Pradeep, Anantha Berkeley, US 148 8526

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