Package with Indicia for Consumer Recall and Excitement

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20110250320A1
SERIAL NO

12756397

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A package comprising a graphic representation of a face construct. The face construct can comprise a background forming a facial region, a first eye and a second eye, and text in the form of a plurality of letters that form a concave contour. A package for holding a food product having a nutrition fact statement printed thereon. The package further comprises a first notation positioned to identify at least one of the nutritional parameters and/or one of the ingredients of the nutrition fact statement, wherein the first notation comprises a symbol, logo, image, or text linking the nutritional parameter or the ingredient to a statement about the food product. Methods of increasing consumer recall, increasing consumer excitement, and educating consumers using packaging with a graphic representation of a face construct.

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Patent Owner(s)

Patent OwnerAddress
KELLOGG NORTH AMERICA COMPANYONE KELLOGG SQUARE P O BOX 3599 BATTLE CREEK MI 49016-3599

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agami, Sion Mason, US 39 350
Dechert, Gary James Cincinnati, US 11 136
Hopley, Giles Michael Owen Crozet, CH 9 54
Jenkins, Mauricio Deerfield, US 1 5
Wells, Yanira Rivera Cabrera Liberty Township, US 1 5

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